Whether you want to turn your passion for beautiful landscape photos into a full-time career or just make some extra money on the side, we’ll show you 3 best ways to marketing your landscape photographs.
From the pay rates to the level of exposure, there are a lot of things to consider when choosing where to sell landscape photos.
Start your own store? Stock agencies?
We’ll help you figure out the pros and cons of each option, so you can figure out which markets are best suited to you and your needs.
Start Your Own Online Store
Best for those who want total freedom in setting prices and controlling the look and feel of how and where their work is being sold.
You’ve already got your online photography portfolio up and running and it’s looking fantastic. So, rather than selling landscape photos through a middleman, why not build a store right into your portfolio? This will allow buyers to come to you direct. It also gives you the freedom to present your photos the way you want and set your own prices. The format has this feature built right in. Hence, you can start selling your work, right from your existing portfolio—and fast.
Another benefit of having your own store? It encourages potential buyers to view your whole portfolio before clicking away, showing off more of your work. Have a particularly great travel portfolio? You want prospective customers to see as many of your great shots as possible, from East to West!
To help attract people to your online store, post a few of your best photos to free stock photography sites and include a link to your store.
You can also build customer interest and loyalty by creating engaging content for your site and social media channels. Starting a photography blog will help attract visitors. Are you a gear expert, for example? Share your expertise on the best cameras, lenses, and accessories for landscape photography with fledgling shooters.
Instagram is another great way to grow your online presence as a landscape photographer. It is the perfect place to display your work, as landscape photos can build your followers very quickly.
Pitch Your Landscape Photos to Websites and Magazines
Best for photographers who are open to writing opportunities
There are lots of magazines and websites out there that are willing to pay big bucks for beautiful landscape photos.
Getting started selling to these types of publications can be as simple as emailing an editor and pitching your work. Some professional photographers recommend pitching ideas for articles with accompanying images. This way, you give the editor an idea for a complete story and show them how your landscape photos could be used.
But, before you make your pitch, it’s a good idea to ensure you thoroughly understand the publication, including its style, focus, and the type of photos it publishes. Start with some magazines and websites that you regularly read yourself and are already familiar with. Once you’re ready to start selling landscape photography to less-familiar brands, make sure to read through a big stack of back issues or several months’ worth of posts first, so you know what they’re in the market for.
There are lots of niche publications out there that receive far fewer submissions than the high-profile ones—meaning they’re much more receptive to pitches from freelance photographers.
Best for photographers who may not have a large portfolio yet, and are looking for a simple option to start getting their work out there.
While contests are not technically a place to “sell” your landscape photos, they can offer the potential for some decent prize money. Winning a photo contest can help you start building name recognition, credibility to your reputation as a professional photographer, and draw people to your online portfolio—and store.
These just three ways you can check when you wish to market your landscape photography online. There are still other ways like finding fine art print websites. Stock agencies like Shutterstock or iStock are great options too for selling your photos and get so much exposure.
Download Taming Light Photography‘s How To Make Money with Photography ebook to know more options on how to earn profit through photography.